Dec 9, 2016

Milestones / History

Resulta ng larawan para sa JOLLIBEE1975

  • Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This will later become the 1st Jollibee Outlet.

1978

  • Jollibee posts 1st year sales of P2 million
  • Jollibee is incorporated as a 100% Filipino-owned company, with seven Jollibee fast food restaurants within Metro Manila as its initial network.
  • The Yumburger becomes its first flagship product.

1979

  • Spaghetti Special is introduced.
  • Jollibee’s first franchised-store opens at Ronquillo, Sta. Cruz, Manila.

1980

  • Jollibee launches its 1st TV commercial.
  • Jollibee’s Chickenjoy and French Fries are launched.
  • The well-loved Jollibee mascot is conceived to support brand awareness and identity efforts. Other mascots are later introduced.
  • Jollibee’s Chickenjoy becomes one of its best-selling menu items.

1981

  • Jollibee Foods Corporation enters the list of Top 1000 Corporations in the Philippines.
  • Jollibee ended the year with 10 stores

1982

  • Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids.
  • Palabok Fiesta is introduced.


SOURCE:JOLLIBEE

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