Pinoy Biztalk and Jobs: February 2015

Feb 27, 2015

PHILIPPINES CASSAVA - KAMOTENG KAHOY

cassava -kamoteng kahoy

The cassava is a perennial plant that grows best under tropical, moist, fertile, well-drained soils. Completely grown plant reaches to a height of about 2-4 m. Under the cultivation fields, its cut-stem sections are planted just as in sugarcanes. After about 8-10 months of plantation, long, globular roots or tubers grom in radial pattern downwards deep into the soil from the bottom end of stem upto a depth of 2-4 feet.

Each tuber weighs one to several pounds depending up on the cultivar type and feature gray-brown, rough woody textured skin outside. Its interior flesh features white, starch rich sweet-flavored meat, that should be eaten only after cooking.

Health benefits of Cassava

Cassava has nearly twice the calories than potatoes, perhaps one of the highest for any tropical starch rich tubers and roots. 100 g root provides 160 calories. Their calorie mainly comes from sucrose, forming the bulk in these tubers accounting for more than 69% of total sugars. Complex sugar amylose is another major carbohydrate source (16-17%).
Cassava is very low in fats and protein than in cereals and pulses. Nonetheless, it has more protein than that of other tropical food sources like yam, potato, plantains, etc.
As in other roots and tubers, cassava too is free from gluten. Gluten-free starch is used in special food preparations for celiac disease patients.
Young tender cassava (yuca) leaves are a good source of dietary proteins and vitamin K. Vitamin-K has a potential role in bone mass building by promoting osteotrophic activity in the bones. It also has established role in the treatment of Alzheimer's disease patients by limiting neuronal damage in the brain.
Cassava is a moderate source of some of the valuable B-complex group of vitamins such as folates, thiamin, pyridoxine (vitamin B-6), riboflavin, and pantothenic acid.
The root is one of the chief sources of some important minerals like zinc, magnesium, copper, iron, and manganese for many inhabitants in the tropical belts. In addition, it has adequate amounts of potassium (271 mg per 100g or 6% of RDA). Potassium is an important component of cell and body fluids that help regulate heart rate and blood pressure. READ MORE

Kamoteng-kahoy

Pagkain
Ang kamoteng-kahoy o kasaba ay isang uri ng halamang-ugat na nagsisilbing pangunahing pagkain sa Pilipinas, katulad ng sa Mindanao. Maharina ang ugat na ito na nagagamit sa paggawa ng mga tinapay at mamon. Wikipedia

PHOTO CREDITED TO Atty. Allan Montano
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— withNelson Racraquin, Arthur Fermo Juego, Jacent Rallos,Alex Valenzuela Rutagines, Marvin Villamero andAngel Antonio at Meralco Orange Fit Center.

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Philippines- The No. 1 Fast Food Chain ,Jollibee keeps Japan in crosshairs of future expansion

Jollibee Foods Corp. is looking at bringing its namesake brand to Japan as part of an aggressive expansion program that now covers Asia and the United States amid the diversified fast food chain's ambition to be a global quick-service restaurant, a ranking official said Friday.

The company has been getting invitations and suggestions to set foot on Japan, CFO Ysmael Baysa revealed to reporters on the sidelines of the 2nd International Symposium on Service Industry organized by Japan External Trade Organization (JETRO) in Makati City.

"We already have presence in Japan with Pho24. But for the Jollibee brand, we're still studying it," he said.

"We want to see what can we offer the Japanese, whether they will like our food. You see, in Japan it's very competitive," Baysa noted.

In 2011, Jollibee formed a 50-50 joint venture with SuperFoods Group to operate Highlands Coffee and Pho24.

However, it may take some time before Jollibee formally enters the Japanese market in view of other expansion possibilities, the Jollibee official clarified.

"We have so many other opportunities. There's China, US," he said.

Last June, Jollibee said it wants to grow its US presence by acquiring a quick-service restaurant to take advantage of the strong demand from American consumers. The company is also keeping an eye on China because of the enormity of its consumer market.

'Large in ASEAN'

In August, Jollibee officials said they aim to bring various brands to Malaysia and Indonesia in light of the 2015 ASEAN single market.

By 2015, the ASEAN Economic Community (AEC) sets in motion the creation of a single market spanning the 10-nation bloc.

ASEAN groups Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

So far, Jollibee has stores in Vietnam, Singapore and Brunei.

Jollibee's growing presence in ASEAN markets will help the company penetrate Japan's market, JETRO director-in-charge of service industry Hironobu Kitagawa said in a separate interview.

"Jollibee company is a large-scale company in Philippines, but Japanese do not know Jollibee because it has not accessed the Japanese market," he said.

"But now, we know Jollibee is large in ASEAN market," he added, noting, if only Japanese companies have an idea about the Philippine company, new partnerships, new business opportunities can be established even in the Philippines

Source: Jollibee keeps Japan in crosshairs of future expansion