100 percent commitment required: Entrepreneurs have to stay committed to stay successful

Speak to any successful business owner or entrepreneur who created a business, and there is a compelling uniformity in the words they choose: “commitment”, “persistence” “determination, “flexibility”, “hard work”. The words leave little doubt in the minds of the observers that it takes commitment with a capital ‘C’ to succeed in business. Obstacles, hurdles, changes, lack of resources, misadventures, and unforeseen circumstances, the unknowns and sheer bad luck are all par the course for a business owner, especially in the earlier, formative years.

For sure, in the world of big business, where multi layered organizational structures and embedded systems all contribute to the smooth operations of the organisation, one could be forgiven for holding the impression that things will more or less continue with or without the drive of the chief executive. This may be true in an established, large business, but it is certainly not true in the case of a fledgling, smaller business.

Here the business owner is the driver. Just as the driver of a motor vehicle must commit to paying 100 percent attention to navigating, handling and steering the car, so too does a business owner need to be committed to his business.

Commitment is a strong word but has some definite meaning in business that is singularly unique. The best analogy to draw on (we all understand that driving a car is a commitment but your mind could easily be on auto pilot and yet be committed to driving the car very effectively: we all have experienced this at some time). Think rather, of the neurosurgeon: there is little doubt that the surgeon at work on that most delicate and complex part of the human anatomy is 100 percent committed – mind, body, soul. Indeed not only is he wholly committed but the entire team supporting the surgery is committed.

The commitment of the neurosurgeon, his absolute dedication to the job at hand draws others to make equal and proportionate commitment: it cannot be any other way, for any weakness in the links can be lead to catastrophic outcomes. In business, the owner, the manager, the entrepreneur needs to ‘infect’ the team with his commitment. After all, one person doing a job can result in a certain amount of output but most businesses are reliant on a number of people whether they are employees or partners or suppliers or whatever.

Commitment to a business needs to be so unequivocal that others are prepared to meet that level of commitment in their work for the business. That’s when commitment pays its dividends.

For more information on keys to success in business and free special reports for the start up business and the established small business, visit http://www.broshegroup.com.

Melissa Evans, The Guru of Implementation SM and the author of a soon to be published book titled "Full Circle, a book for entrepreneurs thriving in today's economy" is the President and CEO of The Broshe Group, Inc. Melissa is passionate about helping people and businesses be their best while making money and enjoying life. Melissa is a no nonsense dynamic speaker, author, and business consultant and coach. She has experience spanning 15 years in different fields which includes healthcare, retail, manufacturing, banking, non-profit, technology, small business, education, foundations, etc.

THE BROSHE GROUP Inspire success. Achieve results.

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